Marketing is an art to influence customers with new technique and helps in the growth of the organization by involving itself completely in increasing the sales and production of the company. Today marketing plays a vital role in the accomplishment of a firm and this notion has made business administrators realize the real value of what marketing management is. Seeing all these concepts, an entirely new way of business thinking and business life is evolving. It's called the marketing concept.

Marketing management in real term denote the real importance of any organization. In short is considered the back bone of any firm. Marketing management is a broad scope of the study of marketing focusing on the practical application of the techniques and marketing activities of a certain company or business. Marketing managers works are not confined to a group of work rather deals with sales, finance and also along with strategies, customer satisfying activities etc. As said by the great philosopher "Qualitative marketing can make Millions out of a penny" describe the real worth of marketing management in any organization.

For a smooth running of an organization, strategic and planned management is required and to put these plans efficiently, marketing managers goes through several research about the quality of their products, the nature of their business, the market's present and future demand etc. Career opportunity in marketing management is not confined to single organization, rather one can start in career in the various field with reputed designation, such as Advertising managers, Marketing managers, Promotions managers, Public relations managers, in large organization according to the caliber and experience of the candidate.

There is a wide career opportunity available in today’s market for good and skilled marketing managers. A good marketing manager’s can easily start its career as marketing executive and with experience and skills one can reach upto managerial post. As far as salary package is concern one can easily get a starting salary package of 2 to 5 lakhs as per the experience and skills of the candidate.

MBA in marketing basically comprise of two-year degree program. Besides regular degree correspondence courses are also available in marketing management. Admission to the course is generally given after the candidate clear the qualifying criteria of the college. For MBA in marketing the basic educational qualification one need is to be a graduate from any recognized university with a minimum of 50 percent aggregate marks. Apart from basic qualification the some other criteria which is needed is candidate good communication skills and should possess the art of convincing power.