Apeejay Institute of Mass Communication (AIMC), a unit of the Apeejay Institute of Management & Information Technology was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.

Vision:
The vision of the institute is to be recognised as the most sensitive and professional media institute that fulfils aspirations and expectations of students and the

Apeejay Institute of Mass Communication (AIMC), a unit of the Apeejay Institute of Management & Information Technology was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.

Vision:
The vision of the institute is to be recognised as the most sensitive and professional media institute that fulfils aspirations and expectations of students and the industry.

Mission:
Mission of the institute is to make this institute as one of the Best in India and South Asia.

The institute has excellent Placement Result - year after year - across various media platforms in reputed:
- Television News Channels
- Production Houses
- Advertising Agencies
- PR Firms / Corporate Communication
- Event Management Firms
- FM Channels
- Newspapers / Magazines / Web
- Bollywood

The institute has excellent Placement Result - year after year - across various media platforms in reputed:
- Television News Channels
- Production Houses
- Advertising Agencies
- PR Firms / Corporate Communication
- Event Management Firms
- FM Channels
- Newspapers / Magazines / Web
- Bollywood

Aaj Tak, Fourth Estate, PC Quest, AGNI Channel, Genesis Burson Marsteller, Press Trust of India, AIM TV, IB&W Advertising, Publicis, All India Radio (FM), IBN CNN, Rajendra Advertising Films, Arms Communication, Impact PR, Ramanand Sagar Production, Asia News International, INC Communication, Rashtriya Sahara, Asian Age, Interact Vision, Sahara News, BAG Films, INX TV Channel, Sampark PR, Balaji Films, J. Walter, Thompson, Shakti TV, Bates Advertising, Janmat TV, Shobiz Events, Bollywood, Law & Kenneth, Star TV, Brilliant Entertainment, Lintas, Tasveer Productions, Capital Advertising , Live India, TBWA Anthem, and many more...

Aaj Tak, Fourth Estate, PC Quest, AGNI Channel, Genesis Burson Marsteller, Press Trust of India, AIM TV, IB&W Advertising, Publicis, All India Radio (FM), IBN CNN, Rajendra Advertising Films, Arms Communication, Impact PR, Ramanand Sagar Production, Asia News International, INC Communication, Rashtriya Sahara, Asian Age, Interact Vision, Sahara News, BAG Films, INX TV Channel, Sampark PR, Balaji Films, J. Walter, Thompson, Shakti TV, Bates Advertising, Janmat TV, Shobiz Events, Bollywood, Law & Kenneth, Star TV, Brilliant Entertainment, Lintas, Tasveer Productions, Capital Advertising , Live India, TBWA Anthem, and many more...

Video Editing
Latest Editing units (Avid Xpress HD and Power MAC G4 with Apple Final Cut Pro) to offer purposeful training to the students. This software enables students to edit in a non-linear mode, offering the latest effects and music application. The curriculum provides in-depth training in digital video and audio production using Final Cut Studio II and introduction to DVD production. Students perform technical exercises and work within a small production crew, utilizing a rotating responsibility system and helping one another to complete group and individual projects. A faculty of industry professionals who emphasize the skills needed to help students get their first job in the industry leads the program.

Cameras
The institute has acquired the latest digital

Video Editing
Latest Editing units (Avid Xpress HD and Power MAC G4 with Apple Final Cut Pro) to offer purposeful training to the students. This software enables students to edit in a non-linear mode, offering the latest effects and music application. The curriculum provides in-depth training in digital video and audio production using Final Cut Studio II and introduction to DVD production. Students perform technical exercises and work within a small production crew, utilizing a rotating responsibility system and helping one another to complete group and individual projects. A faculty of industry professionals who emphasize the skills needed to help students get their first job in the industry leads the program.

Cameras
The institute has acquired the latest digital cameras (Sony DSR 390 KR and Sony PD 170) for both studio production and outdoor recording; digital cameras for still photography and for practical training in camera aesthetics and operations.

PTI News Service/ News Lab
The Institute has installed Press Trust of India's News Wire Services. This is available online 24 hours to the students to write and edit news, features, articles and work on layout designing of dummy newspapers and magazines.

Computer Centre
The institute has fully air-conditioned computer laboratories witha network of 300 computers, which are equipped with the latest computer systems in LAN environment, with internet facility, multimedia and media application software.

Library
The library has books on Advertising, PR, Event Management, Print, Broadcast Journalism, Cinematography, Video Editing, etc. The library subscribes to professional journals and also stocks award winning documentaries and films.

Classrooms
The classrooms are equipped with LCD/ VCR / DVD, TV, OHP, audio amplifiers and multimedia.

The institute provides separate hostel comprising boarding and lodging, both for boys and girls on a limited scale.

The institute provides separate hostel comprising boarding and lodging, both for boys and girls on a limited scale.

Prof. Ashok Ogra (Director)
Mr. N.K. Suri
Ms. Panchali Das
Dr. Puja Mahesh
Mr. Naveen Gautam
Ms. Esha Jainiti
Ms. Payal S Kapoor

Prof. Ashok Ogra (Director)
Mr. N.K. Suri
Ms. Panchali Das
Dr. Puja Mahesh
Mr. Naveen Gautam
Ms. Esha Jainiti
Ms. Payal S Kapoor